How to Film a Professional Looking Video on a Budget
Today I’m here to teach to you a little bit about how to film a professional looking video on a budget. To record a professional video you’re going to need three things. One, a camera, two lighting, and three, audio. How good your video looks, is not really dependent on how expensive your camera is. […]
How To Track Video Minutes Watched on Facebook
Today I’m going to discuss the importance of videos on social media channels like Facebook and how you can track video minutes watched. When you’ve published a video to your page, you can see basic information like the number of people reached or the engagements on that piece of content. Even likes and comments or […]
How To Humanize Your Corporate Content
Today, we’re going to talk about humanizing your corporate content. Corporations seem to struggle lots with talking in a natural way. I see a lot of posts; for example, that say, “We at,” or “here at.” Then they go on to talk about it. First and foremost, your social media content already says where it’s […]
Why You Need to Create Purpose-Driven Content in 2022
Today, I want to talk about purpose-driven content and what that means. I’ve heard from a lot of friends, customers, business associates, etc. And they struggle with the concept of purpose-driven content. What Is Purpose-Driven Content Marketing? What that basically means is that when you’re thinking about putting out content for your social channels […]
How Your Organic Social Media Marketing Can Deliver Real Results
I keep meeting with companies who struggle to speak and create great content on social media. They often don’t understand the purpose of social media marketing and how to do it effectively. Sure, you can buy some ads, but how do you create organic social media content with a real purpose? Why will people look […]
7 Branding Principles from Coca-Cola you can apply to YOUR business today!
I am often asked from clients how they can get the best results for their business. How can they market effectively? How can they stand out among their competitors? And how can they do it on a small to medium scale budget? My answer is generally one thing…. Coca-Cola. Usually the first response I get […]
Organic Facebook Carousel Posts: How-to
Somebody asked us recently how to make an organic Facebook Carousel post on their business page without having to create a paid ad… Well, here it is in 5 easy steps! We recommend that this is done on a desktop, and not mobile. Now you are ready to publish a Facebook Carousel post!
The 20% Rule for Facebook Ads
You’re about to launch an ad for Facebook. You put all the important elements on your graphic. You included the product, a sale title, dates, your phone number, your web URL and your logo. You think it’s perfect, but is it? The reality is that Facebook only allows for 20% of the image ad to […]