Lead generation plays a critical role in the success of any business, and this is especially true for service industries such as HVAC. In order to grow their customer base, companies must have systems in place to constantly collect new leads and devise strategies to convert them into real, paying customers. But with so many methods available, it can be difficult to know which lead generation tactics are most effective. To illustrate this point, let’s look at a case study of an HVAC company that was able to expand its customer base by employing a social media ad strategy.
The HVAC Company and Strategy
An HVAC business in Alberta was servicing Lethbridge and area with novel products that were more of “wants” rather than “needs”, such as garage heaters or endless hot water tanks. With the winter months approaching, this HVAC company wanted to focus on selling their garage heaters. We met with them and determined the best course of action would be an inspiration-based ad campaign on Facebook which would appeal to people’s pain points and inspire them to take action on the ad. This set them down the sales funnel, and on the way to becoming leads.
The Results from Social Media
The next step was to create the social media campaign, targeting homeowners on platforms like Facebook and Instagram. Within three weeks of collecting potential customers, we delivered 34 leads. 12 more than our monthly target of 22. The leads closed at an 88% closing rate, and the ad strategy was so successful we were awarded Western Canada’s Most Innovative Digital Marketing Agency for 2022.
Strategies to Grow Your HVAC Business
There are numerous ways that a business can implement lead generation strategies in order to increase its customer base and grow its business overall. By identifying the situation and leveraging online channels such as Google, social media, email marketing, or many others, companies like this are able to reach out beyond their existing customer base in order to find new leads that can help take their business even further. If you own an HVAC business and want to increase your customer base then you should give us a call (403) 942-1131. We will help you create a custom ad campaign that will deliver customers to your HVAC business, similar to what was done here!
