Western Stockman, a renowned retailer of western apparel and horse tack, was held back by an outdated, clunky e-commerce platform that failed modern user standards. Beyond the site’s poor navigation and high cart abandonment, their digital marketing lacked the infrastructure to scale. They needed a dual-force solution: a high-converting storefront and a data-driven ad strategy capable of turning ad spend into predictable revenue.
Our team executed a complete digital overhaul, pairing a next-generation e-commerce platform with a highly targeted ad campaign.
High-Converting Storefront: We built a fully responsive website featuring intuitive, filtered navigation, a modern western aesthetic, and a streamlined checkout process designed to eliminate friction and minimize cart abandonment.
Data-Driven Ad Strategy: With a stable conversion funnel in place, we launched a targeted digital ad campaign. We analyzed early performance data from October and November to optimize targeting, establish precise Purchase-Per-Dollar trends, and build a weighted forecasting model to safely scale their budget.
The synergy between the new platform and the optimized ad campaign unlocked explosive online growth, shifting Western Stockman’s digital operations from a cost center to a massive revenue driver:
Unprecedented Ad Returns: Initial campaign testing yielded exceptional efficiency, generating a 7.48 ROAS in October ($3,657 revenue on $489 spend) and skyrocketing to a 13.11 ROAS in November ($5,823 revenue on $444 spend).
Predictable, Scaled Growth: Utilizing historical data, we successfully projected a 10.16 weighted ROAS for December. By confidently scaling the ad spend to $1,000, the campaign hit its targets perfectly—driving 57 purchases and a projected $10,159.23 in monthly revenue.
Flawless Mobile & User Experience: The modern design and frictionless checkout drastically reduced cart abandonment, successfully capturing the influx of new mobile traffic driven by the ads.
Customer Loyalty: Seamless product discovery and ordering resulted in longer site visits, higher engagement rates, and a measurable lift in repeat customer satisfaction.
