Lethbridge International Airshow logo over black and white image of 5 fighter jets flying in the sky

Lethbridge International Airshow

Case Study

Event Marketing

Challenge

Though faced with budget constraints and a 4-year hiatus during the pandemic, the Lethbridge International Airshow wanted to make a strong comeback for their 2022 Summer event.

Solution

To make a strong come-back at the most effective cost, the key was a results-driven marketing strategy to reintroduce a newly refreshed brand, and drive visitors to their NEW website to sell tickets. All this without going over the already limited budget.

Outcome

Artrageous’ online strategy made approx 850,000 digital impressions, and resulted in approx 20,000 attendees with over $105,000 in online ticket sales alone.

The Design

Website Design

Mockups of Lethbridge International Airshow website, both mobile and computer view of the new website being shown on a phone and laptop mockup
Artrageous Advertising