The Lethbridge Entertainment & Collector Expo needed a comprehensive marketing and advertising strategy to increase visibility and engagement in the lead-up to the event. With an already established reputation but a smaller local following, the expo needed to boost awareness, attract vendors, and engage potential attendees across various platforms. The challenge was to ensure that the event received attention across both digital and traditional channels to maximize its visibility and audience reach.
To tackle this challenge, we designed and executed a full-scale marketing and advertising campaign that encompassed multiple channels and touchpoints:
Brand Development:
We created a unique logo and brand guidelines, ensuring that all promotional materials were consistent, visually appealing, and aligned with the expo’s theme. This helped establish a strong visual identity for the event that was easily recognizable across various media.
Custom Website Development:
We built a custom website for the expo, incorporating key functionalities such as online ticket sales, vendor applications, and event details. The website was designed with user experience in mind, ensuring seamless navigation and an easy-to-use platform for ticket purchases and vendor sign-ups.
Google Ads Campaign:
We ran a targeted Google Ads campaign to increase the event’s visibility in search results. The goal was to capture high-intent traffic from potential attendees, vendors, and collectors searching for related events or interests in the Lethbridge area.
Social Media Content Creation & Management:
We designed engaging social media content, including promotional graphics, countdowns, behind-the-scenes looks, and vendor spotlights. Regular posting helped build anticipation and fostered a sense of excitement around the event. Interactive content such as polls and contests further encouraged audience participation.
Email Marketing & Newsletters:
We crafted a series of newsletters and promotional emails, keeping potential attendees and vendors informed about event details, ticket sales, vendor spots, and special guests. These emails maintained engagement with an audience already interested in the event, reinforcing its value and growing awareness.
The campaign has already resulted in a significant increase in visibility for the event. The custom website and Google Ads have driven high engagement, resulting in more traffic to the event site and increased interest in vendor applications. Social media posts have sparked excitement, with a noticeable uptick in interactions and shares, signaling growing anticipation for the event. Email campaigns have ensured that potential customers remain engaged and informed about the event, creating an engaged audience that is primed for ticket purchases as they become available.
Through this multi-channel strategy, the Lethbridge Entertainment & Collector Expo is positioned to see a strong turnout, and the visibility gained has laid the foundation for a successful event launch.
