Destiny Homes

Case Study

New Website Development

Scope of Project

Online Ads, Web Design

Challenge

A custom ready-to-move home builder was struggling with an outdated website that hindered potential buyers’ ability to explore their homes and floor plans. The lack of engaging features and user-friendliness resulted in low website engagement and ultimately, fewer leads and conversions. They also needed a digital ad strategy that would convert and drive leads.

Solution

We developed a brand new website for the home builder, designed to enhance the user experience and showcase their properties in a captivating way. The website featured several key improvements:

Interactive 3D Home Tours: We implemented interactive 3D tours, allowing potential buyers to virtually explore each home’s layout, finishes, and features from the comfort of their own device. This immersive experience provided a realistic sense of the home and its potential, surpassing the limitations of static photos.
Filterable Gallery of Floor Plans: The website incorporated a user-friendly, filterable gallery showcasing all available floor plans. This allowed potential buyers to easily navigate and find homes that matched their specific needs and preferences, streamlining the home search process.
Enhanced Design and Functionality: The website underwent a complete design overhaul, featuring a clean and modern aesthetic with intuitive navigation. This ensured a smooth user experience across all devices.

We also implemented a Google Ad campaign with the main focus on generating leads for Destiny Homes sales team.

Outcome

The new website resulted in a significant boost in both website engagement and conversions.

Increased Engagement: User engagement metrics like time spent on the website, page views, and interaction with the 3D tours all saw a dramatic rise. The interactive elements and user-friendly design kept potential buyers actively exploring the homes and floor plans.
Conversion Growth: The website’s enhanced functionality and filterable floor plan gallery made it easier for potential buyers to find their dream home. This led to a significant increase in leads and ultimately, sales conversions.
Improved Brand Perception: The modern website design and immersive features projected a professional and forward-thinking image for the home builder, enhancing brand perception and attracting a wider audience.

The ad campaign drove new leads and ultimately home sales for Destiny.

We have generated an average of 52 leads every month for the client solely from Google Ads on a relatively small budget.