The primary objective of Astro Insurance was to increase the number of leads generated through online channels, with a specific focus on maximizing the efficiency and effectiveness of a single Google Search Ad campaign. Key goals included optimizing the cost per click (CPC), enhancing conversion rates, and increasing the total number of qualified lead calls from potential customers.
Lead Generation:
Total Generated Lead Forms: Achieved a total of 487 lead forms, with monthly leads ranging
from 15 to over 65.
Call Leads: Generated a total of 530 calls, with 152 of these being qualified lead calls,
indicating a high level of interest and potential for conversion.
Lead Volume:
Monthly Leads: Maintained an average monthly lead range of 25 to 80, showcasing the
campaign’s consistency and reliability in lead generation.
Conversion Rate: Conversion rates varied from 2% to 8%, highlighting the variability and potential for
optimization in converting impressions and clicks into actionable leads.
Astro Insurance’s Google Search Ad campaign demonstrated notable success in lead
generation and conversion efficiency over the nearly two-year period. The strategic focus on a
single ad campaign allowed for concentrated efforts on optimization and performance analysis,
leading to significant achievements in terms of lead quantity and quality.
Cost-Effective Lead Generation: Achieving an average CPC of $1.92 while generating
hundreds of leads and qualified calls demonstrates the campaign’s cost efficiency.
Consistent Lead Volume: The ability to generate a steady flow of leads monthly underscores
the effectiveness of the ad’s targeting and messaging.
Conversion Success: With conversion rates ranging up to 8%, Astro Insurance effectively
converted a portion of its digital audience into potential customers, a critical step in the sales
Funnel.
Astro Insurance’s marketing campaign showcases the power of focused, data-driven digital advertising in the insurance industry. By concentrating resources on a single Google Search Ad, the company was able to achieve significant lead generation and conversion results, highlighting the importance of strategic ad spend, targeted messaging, and continuous optimization. This case study serves as a benchmark for similar businesses looking to enhance their online marketing efforts and underscores the potential for achieving substantial return on investment through well-executed digital advertising strategies.
