Advanced Technique Denture and Implant Solutions

Case Study

Web & SEO

Scope of Project

Case Studies, Web Design

Challenge

Advanced Technique Denture & Implant Solutions faced two main issues:

Lack of Online Visibility: Their previous website wasn’t optimized for search engines or mobile devices, limiting their ability to reach potential patients searching for denture and implant services online.
Reaching the Right Audience: They were also missing out on connecting with individuals who may not have been actively searching but could benefit from their services.

Solution

Website Redesign and SEO Optimization:

We recognized that a strong online presence begins with a mobile-friendly and SEO-optimized website. We redesigned the website with a focus on:

Mobile-friendliness: Given the rise of mobile browsing, we ensured the new website provided a seamless experience across smartphones and tablets, making it easy for users to navigate and find information.
SEO Best Practices: We implemented on-page SEO strategies, targeting priority keywords such as “dentures Lethbridge” and “denturists Lethbridge,” ensuring the website was optimized to rank well in local search results.

In addition to the technical enhancements, we implemented a consistent blogging strategy, creating valuable content around dentures, implants, and oral health. This approach not only improved user engagement but also kept the site fresh for search engines, boosting its rankings further.

Digital Advertising:

To complement the SEO efforts, we developed a targeted digital advertising strategy centered on both Facebook and Google search campaigns.

Facebook Video Campaigns: We created engaging video content showcasing the life-changing transformations Advanced Dentures provides. These videos were designed to capture the attention of potential patients, making a lasting impression by demonstrating the quality and effectiveness of their services. Using Facebook’s advanced targeting capabilities, we ensured these ads reached both passive audiences (those who may not realize they need dentures) and individuals who were just beginning to consider their options.
Google Search Ads: To reach more active searchers, we implemented search campaigns optimized around the same priority keywords. This ensured Advanced Dentures appeared at the top of search results when individuals were actively seeking denture solutions, further driving qualified traffic to the website.

Outcome

Within six months, Advanced Technique Denture & Implant Solutions saw remarkable improvements:

Improved Online Visibility: Their newly designed, mobile-friendly website quickly became a top-ranking result for key search terms like “dentures Lethbridge” and “denturists Lethbridge.” Achieving 1st place rankings on Google not only increased their website traffic but also significantly boosted brand awareness in the local area.
Lead Generation Growth: The combination of compelling Facebook video campaigns and targeted Google ads resulted in more leads from both passive and active audiences. Potential patients who may not have previously considered dentures were now engaging with the brand, driving more inquiries and appointments.
Increased Patient Acquisition: With a stronger online presence, Advanced Technique Denture & Implant Solutions was able to connect with more individuals seeking high-quality denture services, ultimately growing their patient base and business.