How We Got a Local Aesthetics Company to Rank #1 on Google

Getting your business to rank on the first page of Google can be a challenge. It’s easy to get overwhelmed and not know where to start. But never fear! In this blog post, we’ll show you how we got a local aesthetics company to rank #1 on Google for their desired keyword.

The client in question is a medium-sized aesthetics company in Canada. They wanted to rank #1 for their nail and botox services, along with a couple of other keywords. Here are the steps we took to help them achieve their goal of ranking #1 on Google:

1) Keyword Research

We started by conducting keyword research. This is an important step because you need to make sure you’re targeting the right keywords. If you target a keyword that’s too broad, you’ll have a difficult time ranking. But if you target a keyword that’s too specific, you’ll miss out on potential traffic. After conducting our research and consulting with the client, we agreed that the client should focus on the keywords “lethbridge botox” and “lethbridge nail salon.”

2) On-page Optimization

Once we had our keywords, we optimized the client’s website for SEO. This involved making sure the website was mobile-friendly and had fast loading times. We also made sure that all of the website’s content was relevant and informative. And of course, we included the keywords throughout the specific service pages in a natural way. Optimizing the website’s meta titles and descriptions was also a key factor.

3) Backlink Building

In addition to optimizing the website, we also created a backlink strategy. This helped the client’s website become more authoritative and improved its chances of ranking higher in Google.

4) Local Google Business Profile

Their local Google business listing was also part of our strategy. We made sure that their Google Business Profile was complete with relevant business categories, services, photos, contact info, and a search engine optimized business description. We also encouraged our client to ask for more Google reviews from their happy customers.

5) Tracking Progress and Results

seo specialist pointing at a google analytics graph showing increase in website traffic

Finally, we monitored the client’s progress and made adjustments as necessary. This is an important step because it allows you to fine-tune your strategy and ensure that you’re on track to achieving your goals.
Thanks to our efforts, the client’s website is now ranking #1 on Google for their desired keyword. If you want to achieve similar results for your business, contact us today! We’d be happy to help you out.

Achieving a top spot on Google is no easy feat—but it’s definitely possible with the help of a qualified digital marketing agency. At Artrageous, we specialize in SEO and have helped countless businesses just like yours achieve their goals of ranking higher in search engine results pages (SERPs). Contact us today to see how we can help your business achieve similar results!