If you think about business, you need courage. Courage to start a business, courage to be in business, and the courage to fail.
Levi: Most people don’t think about the number of times business people fail before finding one fraction of success.
Hunter: I totally agree. We fail probably 9 out of 10 of the ideas that we try. Maybe more. When we find one good idea that hits, we go with that.
Hunter: When we opened this store in the late nineties, it was a giant leap. For a year and a half, the three of us didn’t take a paycheque. I literally had every credit card maxed out. I was going to the bank and making mortgage payments with my credit card. We were just absolutely flat broke, trying to get it to where we envisioned it.
Levi: Is there any parting last words of advice for someone that might be
Hunter: What you have to do is roll up your sleeves, and get to work.
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