SEO in Halifax
Halifax, Nova Scotia, is a vibrant and diverse city with a growing number of businesses competing for the attention of local customers. In such a competitive environment, SEO becomes a crucial tool for businesses to stand out from the crowd and reach their target audience effectively.
It’s time your business finally started ranking in the top positions for the most valuable search terms in your market and area.
It’s not a matter of want, it’s a matter of need.
Why you may ask?
The fact is, Google search rankings can honestly make or break your business.
Yes, we know you can’t ignore paid advertising on social media channels BUT…
The most profitable customers are the ones who find you organically.
And if you’re not being properly discovered when potential customers are searching for what you have to offer, then unfortunately your business could be dead on arrival.
Additionally, if your business is strictly focused on driving traffic with paid advertising you may be in for a surprise.
Get a Free Halifax SEO Audit
You will receive you SEO Audit within 1 business day
THE COST OF ONLINE ADVERTISING IS EXPECTED TO DOUBLE.
Not to mention, the rise of ad-blockers and cookies coming to an end soon; an investment into search engine optimization is critical.
We’re not looking to help you rank higher for some obscure keyword that other SEO agencies may claim victory over.
Because really who cares if you rank #1 on Google for “Tall Mortgage Advisors in NS”?
Honestly, that’s not a feat you or the Halifax SEO agency you worked with should be proud of.
But even more important is…
Does your Halifax SEO strategy help drive revenue and not just rankings?
If not, it’s time we talk!
OLD SEO STRATEGIES JUST WON'T CUT IT.
We can’t emphasize this enough. Old SEO strategies previously used to help you rank better will likely get you penalized today.
That will naturally cause a further decrease in your rankings and thus… your potential revenue.
And honestly, what business can afford to lose revenue due to shady SEO practices?
Not a single one!
That’s why not only do we have the skill and talent to do the job right but we even implement and utilize Artificial Intelligence to ensure we knock it our of the park, time and time again.
ARE YOU READY TO OPEN THE GATES TO ABUNDANT FREE GOOGLE TRAFFIC?
Of course you are. But before you reach out to us, here is some real concrete proof we can share with you.
Mortgage Broker in Calgary ranked high on the first page of Google for their most competitive keywords!
Increase in website users by 175% – Over 10,000 new users!
HALIFAX SEO: THE BENEFITS
Increased Organic Traffic
By optimizing your website's visibility in search results, you attract valuable organic traffic from users actively searching for your products or services.
Higher Conversion Rates
Targeted organic traffic, combined with an optimized website, enhances the likelihood of converting visitors into customers or clients.
What Does Your SEO Package Include?
Our goal is to provide an incredible digital marketing experience that provides a high level of value and transparency.
Competition analysis
Before commencing any SEO campaign, it's crucial to conduct a thorough analysis of your competitors. SEO may not be suitable for every business, so we want to ensure it's the right fit before investing resources.
Keyword Research
Local SEO keyword research is an extension of competitor analysis. Once we've established that SEO is a suitable strategy for your business, we delve into uncovering hidden opportunities and unique angles that less experienced SEO professionals might overlook.
Keyword Tracking
Typically, there are five to ten primary keywords that serve as indicators of the success of a local SEO campaign. If these keywords are stagnant, it's a sign that the campaign needs attention.
Backlink Audit
This step is an extension of competitor analysis. We employ tools to gauge how far ahead your competitors are for specific keywords, enabling us to determine the optimal number of links needed. Acquiring quality backlinks is an essential component of every SEO campaign.
Citations
Citations are essentially online directories, a must for every local business. They not only bolster your NAP (Name, Address, and Phone Number) consistency but also serve as links.
On-Page Optimization
On-page optimization includes fundamental elements like URL structure, SEO title, header tags, meta descriptions, and alt tags. These elements convey to Google what your page is about.
Service Page Content Analysis & Creation
This entails analyzing which service pages to create based on your offerings and then crafting content-rich pages. With our extensive experience in web development, creating service pages that both look appealing and contain substantial content is a breeze for us.
Location Page Content Analysis & Creation
Similar to service pages, location pages target specific service areas. We aim to capture not only your primary service location but also surrounding towns to expand your reach.
Homepage Content Analysis & Creation
The homepage is your website's most valuable page for local service businesses. It's the page that will rank for numerous keywords in your town or city, so we treat it accordingly.
Topical Authority Analysis
The idea is to comprehensively cover a topic to establish credibility. This approach guides our creation of blog content for your site
Blog Content Production
Many local SEO companies produce low-quality content. Our content goes through a rigorous quality filter, ensuring it is informative, well-written, and optimized for both human readers and search engines.
Google Analytics
Google Analytics, including GA4, is essential for tracking website performance. Surprisingly, many websites lack this crucial analytical data, which we leverage to monitor campaign progress.
Google Business Page Audit
Your Google Business Page (GBP or GMB) is as vital as your website for local SEO. Reviews are crucial, and having a well-optimized, fully filled-out GBP is essential.
Page Speed Optimization
Website speed can significantly impact your business. While page speed is sometimes overemphasized, any site taking longer than 3-4 seconds to load raises concerns.
Monthly Reporting
Our reporting is transparent and straightforward, focusing on delivering relevant information. We avoid overwhelming clients with lengthy, complex reports that are difficult to comprehend
HALIFAX SEO PACKAGES
While you can choose a very aggressive Halifax SEO strategy to rank on the first page locally, here are the three most popular options. You will find that we offer competitive SEO prices for the Nova Scotia market.
Boost
- Website audit
- Ranking and traffic report
- Page speed optimization
- On-page optimization
- 20 keywords Tracked
- 2 High-Priority Keywords
- Keyword, Meta Title and Meta Description Optimization
- Google My Business setup
- Link Building
- 1 new blog post every 2 months
- 1 competitor researched
Authority
- Website audit
- Ranking and traffic report
- Page speed optimization
- On-page optimization
- 100 Keywords Tracked
- 10 High-Priority Keywords
- Keyword, Meta Title and Meta Description Optimization
- Google My Business setup
- Link Building
- Up to 2 new pieces of content (landing page or blog post)
- 4 competitors researched
- Voice Search Optimization
Get started right away &
Book a SEO discovery meeting
This is a Free 30 minute consultation, via phone, video chat, or in person meeting, to get specific about your business and how our Halifax SEO services can work for you.
Frequently Asked Questions About SEO in Halifax, NS
Here are some of our most frequently answered Search Engine Optimization questions and answers.
Here are some of our most frequently answered Search Engine Optimization questions and answers.
As you may know, SEO stands for ‘Search Engine Optimization‘, which is the process of getting traffic from free, organic search results in search engines. It aims to improve your website’s position in search results pages. Keep in mind that the higher the website is listed, the more people will see it.
Our team of SEO specialists will get you to the best possible position for your market, and flood your business with new organic traffic. The #1 position is never guaranteed, but we will give it everything to get you there.
This answer will vary greatly depending on your competition, and where your website is currently ranking today. Our term is a minimum 6 months, over the course of which you will gradually see increases in Google rankings and organic website traffic.
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
SEO is like going to the gym. After 12-months straight of working out, you’ll be in great shape and even if you take a break for 3 months, your results will still hold up pretty well. However over time your results will drop off, and you’ll need a tune up. The same goes for SEO.
- Semrush.com is a paid service used for researching competitors’ websites and performing keyword research and reports.
- Builtwith.com is a service that provides the main technical characteristics of a website.
- Google Analytics is a tool used to track website traffic and engagement
While some basic SEO practices can be implemented by businesses themselves, hiring professionals with expertise in SEO is highly recommended. SEO requires a deep understanding of search engine algorithms, keyword research, and content optimization to achieve optimal results. Professional SEO services can save time and deliver better outcomes. Contact Artrageous today!
Absolutely! In fact, SEO is even more crucial for small businesses looking to gain a competitive edge in the local market. By targeting specific keywords and optimizing their online presence, small businesses can attract relevant local customers and grow their brand.
The Power of Halifax SEO
Is Search Engine Optimization (SEO) truly worth the investment? This is a common question that we encounter frequently at our company. Many organizations approach us with uncertainty regarding the importance of SEO and the potential benefits it can bring to their online presence.
Let’s examine the statistics related to organic click-through rates. According to Backlinko, the top-ranked result on Google receives approximately 32% of clicks. Imagine the impact that a successful SEO strategy could have on your website’s traffic and lead generation through optimization in Halifax.
At Artrageous, we view SEO as a long-term investment. Unlike quick-fix solutions, we employ strategies that are proven to be effective and that align with Google’s guidelines. Our clients who have been with us from the beginning fully understand the value of our services and the potential rewards it brings.