Maximizing ROI From Budget-Friendly Holiday Ad Campaigns
Are you struggling to get the most out of your holiday advertising without breaking the bank? This post will guide you through maximizing return on investment (ROI) using budget-friendly strategies for Google Ads and Meta Ads. We’ll delve into selecting the right platforms, crafting ads that resonate with your brand, and optimizing your landing page […]
5 Simple Ways to Improve Your Website’s Call to Action for More Leads
A strong Call to Action (CTA) is one of the most critical elements of a website, as it directs visitors toward taking specific actions that convert them into leads. If your CTAs aren’t performing as well as you’d like, here are five simple ways to improve them and boost your lead generation. 1. Use Clear […]
The Cost of Not Investing in SEO: What Business Owners Need to Know
In today’s digital landscape, businesses that neglect Search Engine Optimization (SEO) risk losing valuable opportunities to grow their online presence and revenue. Here’s what business owners need to know about the cost of not investing in SEO. 1. Missed Website Traffic Without SEO, your website won’t rank well on search engines, leading to a loss […]
Why Every Business Needs an SEO Strategy in 2025
As digital competition continues to grow, having a strong Search Engine Optimization (SEO) strategy has become more essential than ever for businesses. In 2025, companies that prioritize SEO will hold a significant edge over those that don’t. Here’s why every business needs an SEO strategy this year. 1. Intensifying Online Competition As more businesses expand […]
The Advantages of Out-of-House vs In-House Marketing
Businesses tend to grapple with a crucial decision: Out-of-House or In-House marketing? Each approach has its merits and demerits, influencing overall success. This article delves into this pivotal decision, providing insights and guidance for making an informed choice. Outsourcing Expertise for Optimal Results Outsourcing marketing tasks brings a wealth of specialized knowledge to your doorstep. […]
How Can Email Marketing Benefit My Business?
Businesses are constantly seeking new ways to engage with their target audience and drive growth. One such powerful tool that has stood the test of time and continues to deliver impressive results is email marketing. In this article, we’ll explore the numerous benefits of email marketing for businesses and how it can significantly enhance your […]
How much of my revenue should I allocate for marketing?
Marketing plays a crucial role in the success of any business. It helps create brand awareness, attract customers, and generate revenue. However, determining how much to allocate for marketing in your budget can be a challenging task. In this article, we will explore the factors to consider and methods to determine the appropriate marketing budget […]
Optimizing your Skills
Join host Levi Guerra in a captivating conversation with Rachelle Tiegen, founder of Woodscaped Weddings, as they explore the challenges and triumphs of starting a business during the pandemic. Gain practical advice on understanding financials and optimizing skillsets with partners. Tune in for valuable insights on navigating tough times, managing finances, and driving innovation through […]
Getting Involved in the Community as an Entrepreneur
In this episode, host Levi Guerra sits down with entrepreneur Chris DiPasquale to discuss community involvement, golf, and his non-profit organization Slow Your Roll, promoting safe driving practices. Levi: So where did slow your roll come from? Chris: After looking at a bunch of ideas, Googling kids signs, and writing ideas down, and then […]
Taking the Jump
This week on Encourage, Levi sits down with Nathan Anderson to discuss balancing your new business while being employed at another, and how to get to a full-time self-sufficient business. Levi: Have you been doing more commission work, or building out your products and taking them to markets/selling them online? Nathan: Mostly taking orders through […]