should your business have a tiktok account

Should Your Business Have a TikTok Account?

Today we’re going to discuss whether or not your business should have a TikTok account. 

Now, let me tell you, you should absolutely have a TikTok account since the organic ability is tremendous. Just check out the hashtag #tiktokmademebuyit and you will see that it has over two-billion views.

Monthly Active Users – TikTok officially has over 1 billion monthly active users

What does that mean for you? It means that if you do your homework, you can see how other businesses are taking advantage of being able to promote their products and services, and get hundreds, thousands, even hundreds of thousands of views. So jump on, get on a TikTok account and start selling your products and services now.

The videos are extremely easy to make. You don’t need a huge budget to generate fun video content your audience will watch. You just need a phone, the app and a drive to try something new. The number one type of content your business should be sharing on TikTok is your own video content created by you and your team, or a professional agency.

On top of organic content, businesses can now advertise on TikTok. TikTok ads are an excellent way to get your brand seen by new users and prospects of various demographics.

If you need help with your online social media marketing or want to discuss how TikTok can benefit your business, contact us today!


1 simple trick to increase facebook likes by levi guerra

1 Simple Trick to Increase Facebook Likes

Hey, everyone, It’s Levi here. Today, I wanted to talk about increasing your Facebook likes and a simple hack that it seems like a lot of people either don’t know about, or have forgotten about, or are unfamiliar with. 

In any case, I was having a conversation with a few friends from the Calgary Facebook pages and they had no idea that this function even existed, so that’s what inspired this post. I want to quickly review this and show you how you can grow your Facebook likes in a really quick and simple way.

What you’ll want to do, basically, as you’re running different pieces of content, or campaigns, you’ll notice that you have a reaction count, so likes, comments, shares. If you click on your likes, it gives you a list of the people who liked that particular piece of content and you’ll notice that anyone who hasn’t liked your page, gives you the option to invite them. This doesn’t mean everyone will join. there will be some that are invited that will choose not to participate, and that’s okay. The main thing is that you can just go on my likes and click, and it’ll send them a direct invitation. The great thing here is that if you’re doing this on a more frequent basis; for example, if you’re doing this with a post from today or yesterday, or even a couple of days ago, if you work on actually clicking on people who like your post, and you go through the list to make sure that you haven’t missed anything. It’s a great opportunity to learn your follower base and also to find people to follow.

It’s a simple little hack that it seems like something that a lot of businesses have forgotten about, or never new in the first place. Make sure you do that frequently. Check your Facebook page. Go to your posts. Check on the likes and make sure that the people that have reacted to your posts, or your pieces of content, have actually been extended an invitation to join your page. 

This is a sure fire way to increase your followers and likes on Facebook over time.

If you need help with your online social media marketing, contact us today!


how to choose a perfect domain name for your website

How to Choose a Perfect Domain Name for Your Website

Today’s topic is going to be how to select the perfect domain name for your company’s website. 

You've decided to take the plunge and create a website for your business. Congrats! But now comes the tricky part: choosing a domain name. A great domain name can help you stand out from the competition, attract attention, and even boost search engine ranking. So how do you choose the perfect domain name for your website? Read on for some tips!

Selecting the right domain name is super important for brand recognition as well as SEO. Believe it or not, Google actually takes your domain name into account when they decide to rank your website. Using keywords in your domain name is always a good idea. Selecting the right domain extension is also hugely important, if .com is available I’ll usually always recommend going with that. If it’s not, using your country’s domain extension is always a good option, such as .ca for Canada or .uk for United Kingdom. 

What to Avoid when choosing a domain name

Avoiding weird domain extensions such as .shop, .link, or .biz is always a good idea as well. So selecting your actual domain name now, you’re going to want to make sure it’s easy to spell so that no one gets confused when they try to type it in. Make sure it is not too long, and make sure you don’t use any hyphens or numbers if possible. 

If you don’t have any ideas, you can always just resort to using your company’s name, .com or .ca. Those are always a safe bet, and no one should mess them up when typing your domain name in a browser.

So, what have we learned? First and foremost, it’s important to think about your domain name carefully. Not only will this be the first thing people see when they visit your website, but it will also play a role in how you rank on search engines. You want to make sure that you choose a domain that accurately reflects what your business is all about and is easy for customers to remember. If you need help choosing or registering a domain name, contact us today! We can help you get started with everything from finding the perfect domain to setting up hosting and creating an amazing website


understanding your social media insights on facebook

Understanding Your Social Media Insights and What it Means for Your Business

Today, we’re going to talk about understanding your social media insights and what it means for your business.

It’s great to say, “Wow, this post got 50 ‘likes’!” “Look who commented on this.” But what does it really mean for you? Let’s start with a page “like.” If someone likes your page or follows your account, that’s a commitment. People have done that, because they want to keep updated with you. They want to learn more about your business and the service you offer. When it comes to reach, that’s exposure. You could think of it like views to your content. It’s important to know, there’s a lot of myths out there, that your reach or your exposure is limited by your follower count. Just because you only have 300 followers, it doesn’t mean that anything is going to keep you from reaching 3000+ every month.

You might see page views in your Facebook insights. If you’ve gotten page views, that means someone’s actually searched for your business in the Facebook or Instagram search. Or they’ve seen one of your posts and been intrigued enough to click on to the page. These are interested people. If someone’s given you a page view, you’ve lured them in as a potential customer.

Lastly of the examples I’ll talk about today is video views. Facebook will show you video views, but it’ll also tell you video minutes watched. You might have 300 video views for the month that could translate into 3000 minutes watched, which could be five hours of watch time. You could think about that as time watched on television, that’s a huge investment. There aren’t just numbers, these actually mean something, and it’s important to understand why.


how to film a professional looking video on a budget

How to Film a Professional Looking Video on a Budget

Today I’m here to teach to you a little bit about how to film a professional looking video on a budget.

To record a professional video you’re going to need three things. One, a camera, two lighting, and three, audio.

How good your video looks, is not really dependent on how expensive your camera is. It’s more about how you light. For a budget camera, just use your phone. A lot of modern day smartphones can record 4K, you can control the exposure, and they’re pretty close to a modern day DSLR.

For budget lighting, the best thing that I would do is film next to a window or outside, just using natural light. The sun is the best light. And a lot of professional film and video shoots use a lot of natural light. As much as they can. Or maybe it’s just not a sunny day or you’re shooting at nighttime. I would say, just use anything around you that’s a light source, you could use a lamp, you could use a flashlight, even the flashlight on your phone.

For budget audio, you can use your camera microphone, if anything. Your camera microphone is fine as long as you’re using it in a controlled environment, like a small room or a room with a lot of furniture, where you’re not getting reverb bouncing around all over the place. Just make sure you don’t hear an echo in the room. If you film your videos in a controlled environment, it will sound decent. If you don’t want to use the camera microphone, you could invest in a Blue Snowball. I've used the Blue Snowball in the past myself on personal projects. And it’s a pretty good microphone for the deal of 69.99CAD.

We’ve provided you with some tips on how to film a professional looking video without spending a lot of money. However, If you need help filming your next large scale project, contact us today!


how to track video minutes watched on facebook blog post thumbnail

How To Track Video Minutes Watched on Facebook

Today I’m going to discuss the importance of videos on social media channels like Facebook and how you can track video minutes watched. 

When you’ve published a video to your page, you can see basic information like the number of people reached or the engagements on that piece of content. Even likes and comments or something you can see quickly right on your page.

But if you scroll over to the insights sections of your social media channel, particularly on Facebook,  you can click on the title of the video. And what you will notice is, we can see, “Minutes Viewed.” So a total of 60 minutes viewed for this particular video. And you can see other smaller breakdowns and the average video watch-time. So, what this does is it ultimately helps you understand how much time your audience is viewing your content. But also, what the average video watch time is, and how you can work on then creating video content within that average time frame. To help you build more concise videos and to help you actually get full viewership of your video content on a more consistent basis

Now, again, there are some videos that are going to have to be longer than others, but it really gives you an insight into this. The other reason that I love this feature and to see that minutes viewed is just in terms of basically, traditional style media. When you think about total minutes viewed, you can consider that to be like paying for radio time or TV time, and what’s a really powerful aspect of that is now you’ve got the exact information you need to determine how long or how much time someone has actually spent with that particular video, and work on creating better, better and better videos. 

So again, take the time to go to your insights, click on those posts, those video posts, and have a look at your total minutes viewed. You’ll be happy you did.


how to humanize your corporate content blog post thumbnail

How To Humanize Your Corporate Content

Today, we’re going to talk about humanizing your corporate content. Corporations seem to struggle lots with talking in a natural way. I see a lot of posts; for example, that say, “We at,” or “here at.” Then they go on to talk about it. 

First and foremost, your social media content already says where it’s coming from, so you don’t need to reiterate that, but you need to think about talking naturally like you’re talking at the dinner table. Like you’re talking to another person, for example. 

One of the ways you can do that is by just being natural. You would not say, “Here at Levi Guerra, I’m going to eat the mashed potatoes.” You would just say, “Hey, I’m going to have some mashed potatoes.” That’s a really simple way of thinking about how you need to have that kind of conversation on your social media channels. 

 

Get your staff members involved

Another thing to consider is getting your staff involved, and yourself involved, in front of the camera, whether that be through photography or videography. Getting out of your comfort zone and getting in front of the camera… Trust me, I don’t like being in front of the camera, but here I am to show you that I’m the face of my business. 

Get in front of that camera, show your staff, get your staff involved in creating little tidbits of video or photography content from their perspective, so that you can really see how things kind of happen and become natural.

 

Ask questions on social media

Next is asking questions. Ask poll questions; for example, with your content. Ask general questions with your content. When comments start flowing through, make sure you take the time to respond to the comments as an individual. No robotic replies.

Again, in order to humanize your corporate content, think about yourself, and the person you’re talking to, as one human being. You’re not trying to talk to everybody. You’re trying to talk to one person, and that’s really a great way to bring down that corporate tone and feel more natural and more human, so that you can come across as someone who can be trusted in your geographical area.


pro tip tuesday ep 1 thumbnail

Why You Need to Create Purpose-Driven Content in 2022

Today, I want to talk about purpose-driven content and what that means. I’ve heard from a lot of friends, customers, business associates, etc. And they struggle with the concept of purpose-driven content. 

 

What Is Purpose-Driven Content Marketing?

What that basically means is that when you’re thinking about putting out content for your social channels like YouTube, you want to have a purpose for it, and what is the purpose of the content you’re going to put out? Is it intended to entertain? Is it intended to educate someone? Is it intended to drive leads, for example?

Before you do anything else, think about the purpose of your content. From there, you can start to determine the strategy of where that’s going to be placed. For example, is the audience best set for a YouTube market, a Facebook market, or Instagram? 

 

Determine What Matters to Your Audience

You need to determine what that looks like. You might say, “Well, I want it to be ROI-based, because I’m a business owner and I want my return on investment.” While I understand that, one of the areas that you need to focus on, again, is “what is the purpose of the video?”

To give you a brief example of that, I wanted to share a previous experience of ours, pre-pandemic, where we did a little dance video and that dance video was intended to showcase our team in a fun, unique way. We didn’t talk about our services. We didn’t talk about what we did. We just simply wanted to showcase that we were a fun group to work with and help our followers get to know us a little bit. 

There was no sales pitch in there. There was no desire to create sales in that piece of content. The purpose was to make people smile, laugh, and feel engaged with us. However, the result of that video campaign yielded around $340 thousand in closed business. The viewers of that video got to see our company as a fun and engaging environment. This helped them feel comfortable working with us.

Going back to purpose-driven content, the intent was to entertain people and show how fun we were. The result was that we generated that ROI without it being the purpose. 

There are other strategies, obviously, that are purpose-built for generating leads and we use other methods to do that, but again, in terms of your content, what is the intended purpose? How are you going to deliver that? What platforms are you going to deliver that on? And then the rest follows into play. Hopefully this tip helped you out!


behind the scenes shoot at paradise canyon golf course in lethbridge

How Your Organic Social Media Marketing Can Deliver Real Results

I keep meeting with companies who struggle to speak and create great content on social media. They often don’t understand the purpose of social media marketing and how to do it effectively. Sure, you can buy some ads, but how do you create organic social media content with a real purpose? Why will people look at your photos, watch your videos, read your copy, and interact with said content?

I hear marketers and coaches continually advise clients to create content that is unique, educational, and of value. But for the average business on social media, they struggle to understand what that means and how to craft a plan around it.

It’s taken me some time to formulate how to properly educate businesses on how to view this issue in a way that they can digest and understand. Luckily, here’s the answer you’ve been waiting for in a way that makes sense and will get your creative juices flowing!

3-Tiered Approach to Understanding Social Media Marketing

I found that the easiest way to explain this is to think of social media marketing like TV.

The Platform – Social media platforms like Facebook and Instagram are just that; platforms/networks. Nothing more and nothing less. So, when you think about social media, remember that these are just the platform/network on which channels are aired. To further simplify this, a TV platform would be Telus, Shaw, or Bell. Therefore, Facebook and Instagram are digital platforms just like those mentioned above. They give you access to channels (profiles).

The Channel – Your personal or business social media profile is the channel. To put this into context, HGTV is a channel. The channel then airs shows of interest based on their content strategy and niche. To reiterate, your personal or business is the channel like HGTV where you will create content that people will want to watch and engage with. 

The Show – This is the content placed on your channel. As mentioned above, HGTV airs shows like Love It or List It and Property Brothers. Your purpose on social media is to create content that people want to tune into daily, weekly, etc. that either entertains them or educates them. Let’s say your business sells BBQ’s. You don’t want to just post a picture of a BBQ and then say, “hey you, this BBQ is only $399” or whatever price it is. What you want to do is create content that sells the BBQ without even talking about price. This would mean creating cooking video segments using the BBQ or posting recipes that are adjusted to the BBQ for cooking. This is what people will tune into and watch and engage with. This type of social marketing is what creates interest and desire in wanting to cook those recipes and become a master BBQ guy/girl and inviting friends and family over to try out your newfound skills.

Do you see the difference? Do you see how you can provide value in a unique way that differentiates your brand from other companies simply posting how awesome they are and what great prices they have without ever providing any real context as to why?

With that, I challenge you to sit down and start working at looking at social media in this new way. Get creative. Think about what your customers would love to tune in to. Then start creating content around that. Watch as your organic followers start to grow, and your content gets shared and viewed over and over again.

If you’re still a little stuck on getting started, reach out to us and we’ll sit down with you and provide you with ideas and even help you create the content for you. All you have to do is click.

 


7 branding principles from coca cola to apply in your business today blog post logo

7 Branding Principles from Coca-Cola you can apply to YOUR business today!

I am often asked from clients how they can get the best results for their business. How can they market effectively? How can they stand out among their competitors? And how can they do it on a small to medium scale budget?

My answer is generally one thing.... Coca-Cola. Usually the first response I get when I say this is, “I’m not Coca-Cola and I don’t have their marketing budget!” Albeit true in many cases, there are some core principles any business can follow. Let's dive in.

 

Maintain product or service quality

First things first. You have to do everything in your power to ensure consistent product or service quality. How you greet customers, the process of delivering a consistent product like food. Maybe you’re a business coach, but the same applies, your service offering needs to be something that can be replicated even if the goals of your clients are different or unique. Think about it this way, if you go to a restaurant and the food is great but you go a second time and the food is sub-par it makes you ponder about whether you're willing to roll the dice the next time you spend your money.

 

Tell a story

This method has become easy in the world of social media. Talk about your product or service in a humanizing way. How does this relate to the people or businesses that purchase your product or service? Does it make their life easier? Does it help them in some way? How did you come up with the idea to offer said product or service? These are all the things people want to know. And again, before social media platforms existed it required enormous spending to try and get this message across. So go ahead and tell your story!

 

Have presence always and everywhere

I get what you’re thinking. How can you have a presence everywhere on a smaller budget? Think of it this way, everywhere means everywhere that matters to maximize your visibility among potential customers. Let’s say you’re a decor store. Your best opportunity would be on instagram. Hire a professional photographer, take inspiring shots to share. Focus on IG Stories, particularly live ones that allow decorating Q and A’s with people. Reach out to all your local home builders and create a monthly email campaign talking about the latest decor trends and how they could implement them into builds. To reiterate, everywhere means everywhere that matters to your business, not just picking platforms or advertising products just to say you are everywhere.

 

Branding is still advertising

Yes I said it! Not everything you do in marketing or advertising will have an immediate ROI or metric you can follow. If that was the case you’d hire mathematicians not marketers. That doesn’t mean you shouldn’t track and align your marketing dollars to goals. What it means is that branding needs to create brand equity, trust and a relationship. A sense of brand ownership by consumers. This is how you create longevity and memorableness. One branding mechanism I recommend to try is outdoor digital billboards. The price is relatively good and the exposure is fantastic. Plus, there is a lot of creative freedom meaning you don't have to be stuck with the same message for a long period of time. You could have branding ads change by time of day, day of the week, etc.

 

Brand an emotion not a just product

This is honestly the number one principle I like to follow in everything that I do. Think of it this way; What does a polar bear have to do with a soft drink? And that right there is the genius. It’s a polar bear family which makes you want to share it with family and by making it animated, it appeals to a younger audience (kids) which is who they are always trying to reach. So I ask you to think, when have you ever seen Coca-Cola advertise a price? NEVER! They just focus on building brand ownership and being where they need to be to make the buying decision easy. This can be applied to any product or service or company. But how do you brainstorm an to market an emotion? Don't think of how customers buy from you, think about why customers buy the product or service and how it is utilized. Think of diamonds. They are not marketed as a shiny, glittering stone, they are marketed as a symbol of love.

 

Be passionate

Simple but sometimes overlooked, you must always find a way to be passionate about your product or service. And this passion needs to be visible to consumers. Don’t mistake your passion for what customers want but think about how your passion translates into how it benefits your customers. There are numerous ways to think about passion, but just keep it simple and then drive that home with your employees, partners and consumers.

 

Be Consistent

Lastly, consistency is another important item that can be overlooked. If we align this with social media content which most people will understand, don’t just make 20 posts one day and then not post for the remainder of the month. Choose what YOU can commit to. Will you commit to 1 piece of content a day? 1 a week? If you’re sending an email blast once a month it better go out every month. You get my drift here I’m sure. Consistency takes planning so start with a plan and then work on your execution. If you don’t have all the tools for execution, this is where hiring someone to fill those gaps will make a significant difference. You may need to hire a videographer, or photographer to fill in your gaps in skills and having a polished and professional look.